Key Performance Indicators

What is Business Intelligence?

Business Intelligence gets the right information, in the right format, to the right person, at the right time. How about Collision Intelligence?


Business Intelligence (BI) is becoming more widely known and discussed within the collision repair community. Several industry technology vendors have also released products or services with the word "Intelligence" incorporated within their solutions name. That leaves one to ponder... what is Business Intelligence? 

A workable definition of BI was provided in a January 2005 Technology Evaluation report. "BI is an umbrella term that combines architectures, applications and databases. It enables real-time, interactive access, analysis, and manipulation of information, which provides the business community with easy access to business data. By giving this valuable insight, BI helps decision makers make more informed decisions and supplies end-users with critical business information on their customers or partners, including information on behaviors and trends."

To summarize in simple terms, BI makes the right information available, in the right format, to the right person, at the right time.

Collision repairers are driven by numbers, from financials to production efficiency ratios to insurance partners key performance indicators so the concept of Business intelligence appears to be a natural fit. The next question, can it be delivered to collision repairers in a technologically and financially viable solution?

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